Other people’s clever ideas inspire me. In this case it was a guy looking for a tech job who wanted to be noticed above other talented pros looking at the same company. So what did he do? He wrote a song called, “Hire me Bazaarvoice!” and put the video on YouTube. Wouldn’t you know it – the video began circulating around the office at his target company. And voila, a few months later, Matt joined the team as an Implementation Engineer.

Now let’s back up and look at Matt’s process for getting the job.  He says, “when I was thinking about applying for the job, I knew a lot of other really smart people who were also applying. I heard stories about the interview process being rigorous. I knew that in order to make it I had to do something to stand out from the crowd. I was messing around on the guitar one night, and half jokingly played a song about Bazaarvoice to my wife, and told her I was thinking of putting it on YouTube. Her response was surprisingly very positive and she encouraged me.”

“So I scoured the Bazaarvoice website and wrote lyrics about the products and specifically how I could be an asset to Bazaarvoice. The combination of the song, YouTube video, and my website, made all the difference in the world. When I created it I expected that the recruiter and hiring manager would get a laugh out of it, and that would be the extent of it. Little did I know that it would end up spreading around the entire company and going viral.”

Matt’s video was an attempt to show his passion about working for the company and the importance of word of mouth—and in his case spreading a message about why he would be a good fit for the job. His idea worked and it’s great inspiration to others. Companies in all industries appreciate creativity. So be bold, be innovative and most of all be passionate-it can really help you succeed.

Thank you to Heather Henry for her original interview with Matthew Price.